Again, XLR8 is Public Relations Consultancy of the Year

For the second consecutive time, XLR8, one of West Africa’s leading Public Relations and Communications Management consultancies, has emerged as the "Public Relations Consultancy of the year, 2018." This was the verdict of the Lagos State Chapter of the Nigerian Institute of Public Relations at the 2018 edition of its annual Lagos Public Relations Industry Gala and Awards (LAPRIGA).

This award is following closely on a similar Presidential award by the Nigerian Institute of Public Relations in 2017 that proclaimed XLR8 as public relations practitioner of excellence and the “Best corporate public relations consultancy of the year 2017.” That award was issued by the president and chairman-in-council of the Nigerian Institute of Public Relations.

Stating the criteria for the recent award, Mr. Olusegun McMedal, Chairman of the Lagos State Chapter of the NIPR, said "XLR8 won the award after a rigorous survey proved that XLR8 was ahead of its peers, on the basis of parameters ranging from creativity, employee relations, service delivery, relevance in the industry, processes and usage of technology for a variety of communication projects which deliver the desired outcomes for its clients”.

Mr Calixthus Okoruwa, Chief Executive Officer of XLR8, thanked the organizers for the recognition and dedicated the award to “our cherished clients” and his colleagues at XLR8. “We are extremely honoured to be receiving such an important award from no less an authority than the Nigerian Institute of Public Relations.” He added that “While we are eminently grateful for the recognition which our work continues to earn our organization in respectable professional circles, we must thank our clients who repose so much trust and confidence in us and empower us with the wherewithal to do great work.” Okoruwa also expressed appreciation to his colleagues adding that “The award is also dedicated to my colleagues in XLR8 whose combination of ebullience, diligence and commitment to excellence would make any CEO proud.” The award, he assured, would help to spur XLR8 even further in its never-ending quest for excellence in every facet of its operations.

Since inception more than 14 years ago, XLR8 has consistently distinguished itself by the quality of its work. Consequently, it is a favourite destination of leading organizations including globally-renowned brands seeking excellent counsel and implementation expertise as to how best to profitably navigate the environment. Its clientele base cuts across technology and telecommunications, fast-moving consumer goods, banking and financial services sector, agriculture, the public sector and others.

PEPSI, VIVA CINEMA IGNITE IBADAN’S ENTERTAINMENT LANDSCAPE

Pepsi and Viva Entertainment, two big brands have come together to redefine the entertainment landscape of the ancient city of Ibadan as many night crawlers and socialites stormed the Palms Shopping Mall, site of the newest cinema in Ibadan.

 

The atmosphere was exquisite and alluring with music blasting from the high speakers at the lobby of the cinema.  It was the occasion to officially open the cinema to the public on Thursday April 16. From the premier university, the University of Ibadan, Lead City University, The Polytechnic Ibadan students with other town folks came in droves to be part of history as Ibadan is formally stewed in the urban pop culture of world class cinema and entertainment.

 

The surprise arrival of actress Iyabo Ojo and movie producer, Lancelot Imasuen helped to draw the sceptical crowd, as many did not believe the duo would show up as earlier hyped. On sighting the two, the full house became jam packed with kids and families.

Iyabo Ojo and Lancelot Imaseun premiered their award-winning films Silence and Invasion 1897 respectively in Ibadan, the excitement was palpable as they waited patiently for the cinema hall to fling open with a cone of pop corn and a can of Pepsi in hand.

Pepsi raised the decibel of the fun with ladies dancing competition in which rich goody bags were given away as prizes.

 

Excited Norden Thurston, Head of Marketing, Seven-Up Bottling Company Plc, said Pepsi’s partnership with Viva Entertainment is aimed at encouraging relationships and bonding among friends and families and enthrone the culture of relaxation outside of the home.

Rian Erasmus, CEO of Persianas Retail owners of Viva Cinema was ecstatic at the huge attendance which he attributed to the partnership between his organisation and Pepsi, a brand already legendary in urban youth culture entertainment. 

 

Some notable On Air Personalities (OAP) present at the event included Don T and Ronke from Splash FM, Tobi of Beat FM among others. 

Many lucky guests went home with gift items from Pepsi

Excitement at Pepsi Sponsored Gidi Culture Festival

NBCC-UKTI Set for Anglo-Nigerian Centenary Celebration

 Foremost chamber of commerce in Nigeria, Nigerian-British Chamber of Commerce in partnership  with UK Trade Investment has announced plan to celebrate the centenary of  Anglo-Nigerian trade relations slated for November, 2014. The celebration is expected to further reawaken and strengthen trade relations between Nigeria and Britain.

Speaking with journalists at a press conference in Lagos, the President NBCC, Prince Adeyemi Adefulu described the relationship between Nigeria and Britain over the years as multi faceted which necessitated the celebration. "The trading relationship which evolved over the years between the two countries has been extensive and far reaching".

L-R:

Jibola Awoseyi, Captain Ikeja Golf Club; Joyce Akpata, DG NBCC; Prince Adeyemi Adefulu, President NBCC; Prince Dapo Adelegan, Deputy President NBCC and Uwamai Igein, Treasurer/ Chairman Gulf Classic Committee at a press conference to announce the NBCC-UKTI Anglo-Nigerian Centenary Celebration in Lagos on Tuesday, August 26, 2014.

According to him, the ceremony which is to be a three-event affair   will begin with a Centenary Lecture at Muson Center Lagos on November 11, followed by the Chamber's day celebration on November 12 at Lagos International Trade Fair expected to be on at that time. The event will continue with Presidential Dinner /Award on November 21 at Civic Centre; the Award will be in 12 categories. The event is expected to be chaired by a past Head of State with other stakeholders in attendance

L-R:

  Jibola Awoseyi, Captain Ikeja Golf Club; Joyce Akpata, DG NBCC; Prince Adeyemi Adefulu, President NBCC; Prince Dapo Adelegan, Deputy President NBCC and Uwamai Igein, Treasurer/ Chairman Gulf Classic Committee at a press conference to announce the NBCC-UKTI Anglo-Nigerian Centenary Celebration in Lagos on Tuesday, August 26, 2014.

He said though there might be up and down in the relationship between the two countries but that Britain has remained one of the biggest foreign investors in the Nigerian economy adding that  "the trade relations between Nigeria and British which grew to £8 billion from  £4 billion in a mere four years has merely scratched the surface ". He is optimistic that it might hit £20 billion within the next six years if the governments in the two countries remain pro-active, with the right policies in place.

Adefulu described Nigeria as a land of immense opportunities which is yet to be explored.  He however called on the government to provide enabling environment that will be inviting to foreign investment and encourage export of Nigerian goods adding the Chamber will continue to stand as facilitator of trade between the two countries for mutual benefit.

L-R:

  Jibola Awoseyi, Captain Ikeja Golf Club; Joyce Akpata, DG NBCC; Prince Adeyemi Adefulu, President NBCC; Prince Dapo Adelegan, Deputy President NBCC and Uwamai Igein, Treasurer/ Chairman Gulf Classic Committee at a press conference to announce the NBCC-UKTI Anglo-Nigerian Centenary Celebration in Lagos on Tuesday, August 26, 2014.

“For Nigeria, the key to winning is the right policies encouraging export of processes non-oil products. It must also accord priority attention to the provision of critical infrastructure that will enable business to grow and remove undue costs,” he said.