Ugly, Beauty, Fat or Slim In African Relationship

Today’s women have been able to package themselves well but have not been able to brand themselves well.

A woman knows the right colours, designs of clothes, shoes to put on to every occasion but fails to realise that her selling point or value proposition goes beyond her dressing.

 What packaging does to a product is to “attract” people to it but what branding does is to create “loyalty” and “identity”. Packaging is just a small part of the big picture.

Sometimes, it’s not the dressing of a woman that attracts but the story behind the person wearing the clothes, branding is about a story and originality.

Encroachment on the African culture by the West has destabilised the rich tradition of the continent. Imagine being told continuously that you are inferior, your skin, created by God himself is not good, your naturally short hair is not good and your native name is terrible.

Africans hear these demeaning remarks on daily bases. The results of these campaigns affect the African women the most, as they now use fake fashion accessories from abroad but what they fail to realise is, the West will never give a gift or change your orientation without material benefits to them.

The Campaign	The Market
African hair is too short (Long is ideal)	They sell you a wig, attachment, hair growth creams etc
African skin is black	They sell you bleaching creams
Fat is bad	Slimming drugs, diet food etc
They tell you short is bad	So they can sell you high-heels
Glamorise blue eyes	Contact Lenses

The typical African man doesn’t care much if the woman he intends marrying is tall, short, fair complexioned, dark skinned, ugly face or beautiful face. What he focuses on is the “character” of the woman; this is why the man might be far away and asks his family to choose a wife for him.

This crave for physical attributes in a woman rather than the inner beauty by the West and short gunned to Africa has changed the focus of marriages, as the woman has to be tall, slim, long fake hair, fair complexioned, dress provocatively (revealing), speak with a foreign accent to be considered as beautiful and in the absence of all the aforementioned, the woman is regarded as being local, unattractive etc.

Marriages lasted in true African settings because it wasn’t between two people as the West propagate but marriages were between two families and when there’s a problem, the two families come together to resolve every issue.

A wife is not just a “position” in African marriages, it’s a “function” and any woman that can perform her function well is regarded as a good wife material. Wife’s/wives are trained, a woman is not sent to her husband’s house like in the West without any form of training on how to be a wife.

She is thought to complement her husband and not compete with him, she is thought how to cook, take care of the home, the children etc, which was why we had better children who grew to be better adults, quite unlike the Western woman who is considered an adult from 18years and left to handle her own home, make mistakes and expected to learn from the mistakes (which they never do) and most time end up in divorce.

A girl does not become a woman because she is 18years. Womanhood is a process. She becomes a woman after years of training, grooming and getting married after which to crown her womanhood; she is expected to give birth to a child.

The West may not like our traditions but they have no right to play God by telling us our ways are wrong and theirs is right. Africa does not criticise the West for any other reason other than to be left alone and for the exploitations to stop.

In Africa a young woman is referred to as a “maiden” while in the West she is referred to as a “lady”. Maidens are associated with virginity, innocence, ready to settle down, while a lady is associated with arrogance and exposure to the world (negatively).

To a typical and unadulterated African man, a fat woman means added value, more flesh as freebies. He appreciates the added values  in the front and behind but most especially, he appreciates a woman that can take care of the home, not one that spends the whole day acting Da vin Ci in front of the mirror by painting and trying so hard to be what they are not.

He doesn't care if she is tall or short, fat or slim, big or small; these things are physical and less important to the African man.