Pepsi and Viva Entertainment, two big brands have
come together to redefine the entertainment landscape of the ancient city of
Ibadan as many night crawlers and socialites stormed the Palms Shopping Mall, site of the newest cinema in Ibadan.
The atmosphere was exquisite and alluring with music blasting
from the high speakers at the lobby of the cinema. It was the occasion to officially open the
cinema to the public on Thursday April 16. From the premier university, the University
of Ibadan, Lead City University, The Polytechnic Ibadan students with other
town folks came in droves to be part of history as Ibadan is formally stewed in
the urban pop culture of world class cinema and entertainment.
The
surprise arrival of actress Iyabo Ojo and movie producer, Lancelot
Imasuen helped to draw the sceptical crowd, as many did not believe the
duo would show up as earlier hyped. On sighting the two, the full house
became jam packed with kids and families.
Iyabo
Ojo and Lancelot Imaseun premiered their award-winning films Silence and Invasion 1897 respectively in Ibadan, the excitement was palpable
as they waited patiently for the cinema hall to fling open with a cone of pop corn
and a can of Pepsi in hand.
Pepsi raised the decibel of the fun with ladies dancing
competition in which rich goody bags were given away as prizes.
Excited Norden Thurston, Head of Marketing, Seven-Up Bottling Company
Plc, said Pepsi’s partnership with Viva Entertainment is aimed at encouraging
relationships and bonding among friends and families and enthrone the culture
of relaxation outside of the home.
Rian Erasmus, CEO of Persianas Retail owners of Viva Cinema
was ecstatic at the huge attendance which he attributed to the partnership
between his organisation and Pepsi, a brand already legendary in urban youth
culture entertainment.
Some notable On Air Personalities (OAP) present at the event
included Don T and Ronke from Splash FM, Tobi of Beat FM among others.
Many lucky guests went home with gift items from Pepsi
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