Phyno, Sound Sultan Excite Fans at the Pepsi Trace Urban Party

The crème de la crème of Nigerian entertainment industry, on Saturday December 13 thronged Lekki for the Pepsi Trace Urban party, to the ecstasy of teeming fans. The event was spiced up by Pepsi, as the pro-music brand dished out free drinks from dusk to dawn to everyone present. 

Pepsi Trace Urban undoubtedly took the centre stage in the entertainment industry as all the stars that could have shown across the country made the roll call.

Leading the pack of top celebrities who graced the event was leader of Naija Ninja clan, Sound Sultan, rave rap duo, Phyno and Olamide, both excited other guests as they trooped in with a combined large entourage, Presh, former member of the group, “KC Presh” and the “Rich and Famous” crooner, Praiz was also in attendance.

Others were Dubie, former member of the group “Pulse”, which sang “Sotey” with Busta Rhymes featuring in the remix, Lambogini, one of Nigeria’s current dancehall stars, MTV presenter, Ehiz, Pepsi brand ambassador Lynxxx and lots of up and coming artistes.

Head of Marketing, Seven up Bottling Company, Norden Thurston, said: “When it comes to youth and talents, Pepsi is committed to supporting platforms that enable gifted young men and women to achieve their dreams in life. Pepsi has credible platforms like Nigerian Idol, Pepsi Top 10 Music Chart, Rhythm Unplugged and many others for music, Pepsi Football Academy, Pepsi Street Cup Tournament and COPA Lagos are some of the sports platforms used to meet the passion point of youths.”

“We intend to continue supporting the youth through these platforms and Trace Urban Party is definitely a good platform that we appreciate and the youths appreciate as well as you can see from the large turnout at the party.

Everyone at the party held one brand or the other from the stable of Pepsi as the company made sure there was more than enough to go round. The event had several Disc Jockeys that thrilled the guests, with DJ Neptune and DJ Spinall standing out from the list. 

Pepsi brand’s support for Trace Urban Party is one of the many ways it appreciates the brands teeming consumers who have been loyal over the years, giving them reasons to be happy and “live for now”.