Two of Pepsi’s core offerings to its
youth market, music and soccer, were unleashed at the Eko Atlantic Beach, Lagos
this Easter during the third edition of the Pepsi Co-sponsored Gidi Fest.
The concert co-sponsored and
refreshed by leading soft-drink, Pepsi, featured top entertainers from Nigeria
and South Africa such as: Pepsi music ambassador, Tiwa Savage, Phyno, Timaya,
Riky Rick, K.O. Yemi Alade, UK artiste Rachel Carr,
Riky Rick and K.O. both from South Africa. Fast rising artistes
Adekunle Gold, Small Doctor, David Grey, opened the show.
Pepsi Ambassador, Tiwa Savage once again showed why she is
Nigeria's most sought after female artiste by delivering a performance to remember
at the just concluded Gidi Culture Fest which was co-sponsored by leading soft
drink Pepsi. Enervated at a stage during her performance Tiwa reached for a
bottle of cold Pepsi to refresh and regain her groove.
The event also had corporate
executives trying out their skills in beach soccer with their colleagues cheering
them on from the sidelines. The hot sandy beach and an energy sapping game left
the players dehydrated at half-time but they regained their vigour to play
after being refreshed by Pepsi.
Head of Marketing, Seven-Up Bottling
Company Plc, Mr. Norden Thurston expressed satisfaction with
the performance of Pepsi Ambassador, Tiwa Savage and all the artistes at
the Gidi Fest. Represented by Brand Manager, SBC, Mr. Segun Ogunleye, Mr.
Thurston noted that the partnership with Gidi Fest is another
platform to demonstrate Pepsi’s commitment to consumers as an exciting youthful
brand. “Pepsi is always seeking ways to bring world class entertainment to its
consumers”.
